The Customer Marketing & Advocacy Jobs Report

Percentage of Customer Marketing and Advocacy job postings based on title

The Customer Marketing and Advocacy Job Market

Q3 2025 Customer Marketing and Advocacy Jobs Report

What Happened to 100+ attendees at the 2024 CustomerX Conference

Part 1: The Rarest Executive Title in B2B: VP of Customer Marketing

Part 2: The Rarest Executive Title in B2B: VP of Customer Marketing

Repetitos Resources

Why Should Marketing Ops Care about Customer Marketing?
Data Hygiene for Great Customer Experiences
Customer Database Health Matters
Should Customer Success Take the Lead on the Customer Contact Database?
Does Marketing Understand Post-Sales Communications? (2-min video)
Has Marketing Abdicated Upsell and Cross-sell to Sales?
Does Customer Marketing Have a Role in Upsell and Cross-sell? (2-min video)
Why Build a Repeat Sales by Customer Contact Program? (2-min video)
The Role of Customer Marketing

Industry Resources

Adverity: The State of Marketing Data Quality 2025
Openprise: 2025 State of RevOps Survey
Litmus: The State of eMail In Lifecycle Marketing 2024
Planhat: Untapped Potential of Customer Marketing
HubSpot: Database Decay Simulation

What is the Difference Between First, Second, and Third Party Data?
International Association of Privacy Professionals: US State Privacy Legislation Tracker
This Is Why Meta Lost the Scraping Legal Battle to Bright Data

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