Private Workshops

"Transform Your Customer Contact Database into an Advantage"

"Transform Your Customer Contact Database into an Advantage"

"Transform Your Customer Contact Database into an Advantage"

Through a combination of examples and hands-on exercises, participants will learn how to:

Respond to an executive who asks, "how healthy is our customer contact database"?

Assess, enrich, and leverage their company's customer contact database

Determine the economic impact of bad data

Work with operations teams, demand gen, legal, corp comms, sales etc.

Identify hidden advocates

Launch a repeat sales by former customer contacts program

Potential agenda items for 1-2 hour workshop

"Transform Your Customer Contact Database into an Advantage"

"Transform Your Customer Contact Database into an Advantage"

Building a Data Health Foundation

Level 1 data
Exercise: Analyze customer contact sample

Impact Across the Organization

Departments with risk
Exercise: Projected Economic Impact of bad data

Data Enrichment Leads to Segmentation

Update and enrichment options
Level 2 CRM data
Level 3 integration with platform utilization

Repeat Sales by Former Customer Contacts

Identify former customers
Lead segmentation and workflow
Nurture and incentive options