About Me

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Irwin Hipsman knows how to help companies address their customer contact database challenges because he did it at the four customer marketing practices he started up.

As a former successful quota carrying salesperson and customer success director with a 95% team renewal rate, he has the hard-earned  knowledge,  experience, ,and wisdom to work across the organization.

Most recently, as Forrester's first Director of Customer Marketing

• Launched a revenue generating "Repeat Sales by Former Customer Contacts" program
• Attributed $2.5M  thru customer marketing 
• Brought on in-app messaging and increased year over year  email open rates by 5%

Irwin is a customer marketing pioneer. In addition to managing 100+ in-person customer user groups

• Brought on Influitive (their second customer) and created the Sharkies, one of the first SaaS customer awards program @Brainshark
• Received multiple Gartner "Customer Choice" designations @Nexthink
• Organized customer response to a damaging WSJ front-page story @Crimson Hexagon