New Blog Post: Should customer success take the lead on the customer contact database?

1. We can prepare the list for data processing which includes checking for first and last names, titles, employers, locations, and unique identifiers. An analysis of the initial quality will be provided.
2. The list is uploaded to a Soc 2 compliant data processor. 
3. In 1-2 weeks, the list will be delivered with updated titles, locations, employers, # of followers, and LinkedIn profile URL's. 
4. Updates are uploaded by the customer to their systems. 
5. Analysis of the results and recommendations to be provided.  

Notes: Pricing is based on the number of contacts. Customers do not have to license software as all engagements are done on a one-off basis.

As there are many variables, we can't guarantee all contacts will be found and we will attempt to manually identify those that can't.

To avoid sharing PII with Repetitos, customers have the option of uploading the list directly to the data processor.  For the results analysis, customers can send the list to Repetitos without PII. 

Those tools are great for prospects as they provide contact information such as phone number. The challenge is their data can lag for months or even years. When thinking about customer contacts, that's not fast enough. This is why LinkedIn is ideal, as most B2B professionals keep their profile up to date.

• Customers expect that their data is kept up to date in order to receive a more relevant CX
• A healthy customer database will help uncover hidden advocates
• When you communicate with customers, you want to be confident that data is up-to-date
• You will be the catalyst who addresses the customer contact database challenge
• Getting to know demand gen and marketing/revenue ops  teams will  advance your skillset

• Who are not sure of the accuracy of their customer contact database or think it is just OK. (OMG, these are your customers)
• Who have not identified a person responsible for overall customer contact accuracy
• With 500-5,000 accounts / 1,000-100,000 customer contacts
• With a marketing ops, revenue ops and/or customer success ops team
• With a digital customer success team (accounts without a CSM)