Coming soon: 2025 State of B2B Customer Contact Databases

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Thanks to all who participated in the research. It is now at the designers and expect to see it in April.  This is from the Executive Summary.

We asked: Rate the cleanliness, usability, and health of and trust in their customer contact database?  With an average of 47%, companies are failing themselves and their customers. This can’t be acceptable. 

Report Sections

1. Customer Contact Database Ownership
2. Customer Communications
3. Update & Enrichment
4. Contact  Segmentation
5. Impact on Revenue