One of the lessons I learned as the Director of Customer Marketing at Forrester is the power of original research. In order to make the case to transform your customer contact database into an advantage, it's important to assess the current state of B2B customer contact databases.
Participate in the research and receive
How it Works-- This is not a lead gen effort and you can be anonymous
It takes about 5 minutes to answer 20 questions based on
This is the first in a series of research efforts. More to come in 2025!
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