NEW REPORT: The State of B2B Customer Contact Databases

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With an average customer contact database health score of 47%, companies are hurting themselves and failing their customers.  Why is my customer contact database a mess? 

This  first of its kind research aims to inform leaders and practitioners in customer success and experience, marketing, and revenue/ marketing operations about the impact an underperforming CCD has on customers and a company’s revenue/operational goals.

Topics include: 

1. Customer Contact Database Ownership
2. Customer Communications
3. Update & Enrichment
4. Contact  Segmentation
5. Impact on Revenuue