Private Customized Training

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Through a combination of examples and hands-on exercises, your team will learn how to transform their customer contact database into an advantage!

Build a Customer Contact Data Foundation

Current state of your customer contact database
Level 1: Basic data
Work with departments that have risk
Customer communications
Exercise: Analyze customer contact sample

Enrich the Customer Contact Database

Define data quality
Segmentation options
Identify hidden advocates
Determine the economic impact of bad data
Level 2: CRM data
Level 3: Platform integrations

Generate Repeat Sales by Former Customer Contacts

Lead segmentation and workflow
Nurture and incentive options
Exercise: Identify former customers