Live Online Bespoke Training
Through a combination of examples and hands-on exercises, your team will be ready to transform their customer contact database into an advantage!
Based on the findings from the State of B2B Customer Contact Database Report, the agenda includes
Building a Customer Contact Data Foundation
- Current state of your customer contact database
- Level 1: Basic data
- Work with departments that have risk
- Customer communications
- Exercise: Analyze customer contact sample
Enriching the Customer Contact Database
- Define data quality
- Segmentation options
- Identify hidden advocates
- Determine the economic impact of bad data
- Level 2: CRM data
- Level 3: Platform integrations
Generating Repeat Sales by Former Customer Contacts
- Lead segmentation and workflow
- Nurture and incentive options
- Exercise: Identify former customers