Live Online Bespoke Training
Based on the findings from the State of B2B Customer Contact Database Report, the agenda can include
Build a Customer Contact Data Foundation
- Current state of your customer contact database
- Level 1: Basic data
- Work with departments that have risk
- Customer communications
- Exercise: Analyze customer contact sample
Enrich the Customer Contact Database
- Define data quality
- Segmentation options
- Identify hidden advocates
- Determine the economic impact of bad data
- Level 2: CRM data
- Level 3: Platform integrations
Generate Repeat Sales by Former Customer Contacts
- Lead segmentation and workflow
- Nurture and incentive options
- Exercise: Identify former customers
Through a combination of examples and hands-on exercises, your team will be ready to transform their customer contact database into an advantage!