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I've been in B2B my entire career. First, as a successful quota-carrying salesperson. Then, a customer success director with a 95% team renewal rate. Finally, I started-up four successful customer lifecycle marketing and advocacy programs.

The one challenge every place I worked had in common was a subpar customer contact database. By addressing the health of the customer contacts database early on, as Forrester's first Director of Lifecycle Customer Marketing:

• Launched a revenue-generating "Repeat Sales by Former Customer Contacts" program
• Attributed $2.5M  in revenue over 2 years
• Brought on in-app messaging and increased year-over-year email open rates by 25%

I have the hard-earned knowledge, experience, and wisdom to work with stakeholders across the organization. 

Thanks for your interest...Irwin Hipsman