The 2025 State of B2B Customer Contact Databases
With an average customer contact database health score of 47%, companies are hurting themselves and
This first of its kind research aims to inform leaders and practitioners in customer success and experience, marketing, and revenue/ marketing operations about the impact an underperforming CCD has on customers and a company’s revenue/operational goals. Topics include:
- Customer Contact Database Ownership
- Customer Communications
- Update & Enrichment
- Contact Segmentation
- Impact on Revenuue
