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It's been a dream of mine to start a company

When I left Forrester, I thought about what's my passion. After starting up four customer marketing practices, it's helping companies address their customer contact database challenges. It sounds crazy, but without it, customers are underserved, and the job is so much harder.


I have the hard-earned knowledge,  experience, and wisdom to work with clients across the organization.


I've always been in B2B. First, as a successful quota-carrying salesperson. Then, a customer success director with a 95% team renewal rate. 


As Forrester's first Director of Customer Marketing

  • Launched a revenue-generating "Repeat Sales by Former Customer Contacts" program
  • Attributed $2.5M  thru customer marketing 
  • Brought on in-app messaging and increased year-over-year email open rates by 25%


At the other customer marketing practices I started:

  • Brought on Influitive 2x (their 2nd customer)
  • Created the Sharkies, an early customer awards program @Brainshark
  • Received multiple Gartner "Customer Choice" designations @Nexthink
  • Organized customer response to a damaging WSJ front-page story @Crimson Hexagon


Thanks for your interest...Irwin Hipsman

Customer Comments

"The accuracy of our customer contact database keeps me awake at night and the mistakes are embarrassing."


"I am so excited to see someone tackling this problem with the right focus! So many failed growth initiatives are rooted in poor-quality contact data". 

Frequently Asked Questions

  • Customers expect that their data is kept up to date in order to receive a more relevant CX
  • A healthy customer database will help uncover hidden advocates
  • When you communicate with customers, you want to be confident that data is up-to-date
  • You will be the catalyst who addresses the customer contact database challenge
  • Getting to know demand gen and marketing/revenue ops  teams will  advance your skillset


  1. We can prepare the list for data processing which includes checking for first and last names, titles, employers, locations, and unique identifiers. An analysis of the initial quality will be provided.
  2. The list is uploaded to a Soc 2 compliant data processor. 
  3. In 1-2 weeks, the list will be delivered with updated titles, locations, employers, # of followers/connections, and LinkedIn profile URL's. 
  4. Updates are uploaded by the customer to their systems. 
  5. Analysis of the results and recommendations to be provided.  


Those tools are great for prospects as they provide contact information such as phone number. The challenge is their data can lag for months or even years. When thinking about customer contacts, that's not fast enough. This is why LinkedIn is ideal, as most B2B professionals keep their profile up to date.


  • Who are not sure of the accuracy of their customer contact database or think it is just OK. (OMG, these are your customers)
  • Who have not identified a person responsible for overall customer contact accuracy
  • With 100+ customer advocates or  500-5,000 accounts / 1,000-100,000 customer contacts
  • With a marketing ops, revenue ops and/or customer success ops team
  • With a digital customer success team (accounts without a CSM)


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The terms "Projected Economic Impact of Bad Data ," Repeat Sales by Former Customer Contacts," and "Transform Your Customer Contact Database Into An Advantage" are trademarked  by Repetitos. 

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