When I left Forrester, I thought about what's my passion. After starting up four customer marketing practices, it's helping companies address their customer contact database challenges. It sounds crazy, but without it, customers are underserved, and the job is so much harder.
I have the hard-earned knowledge, experience, and wisdom to work with clients across the organization.
I've always been in B2B. First, as a successful quota-carrying salesperson. Then, a customer success director with a 95% team renewal rate.
As Forrester's first Director of Customer Marketing
At the other customer marketing practices I started:
Thanks for your interest...Irwin Hipsman
"The accuracy of our customer contact database keeps me awake at night and the mistakes are embarrassing."
"I am so excited to see someone tackling this problem with the right focus! So many failed growth initiatives are rooted in poor-quality contact data".
Those tools are great for prospects as they provide contact information such as phone number. The challenge is their data can lag for months or even years. When thinking about customer contacts, that's not fast enough. This is why LinkedIn is ideal, as most B2B professionals keep their profile up to date.
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