Customer Marketing & Advocacy Jobs Report

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With an average customer contact database health score of 47%, companies are hurting themselves and failing their customers.  

This  first-of-its-kind research aims to inform leaders and practitioners in customer success and experience, marketing, and revenue/ marketing operations about the impact an underperforming CCD has on customers and a company’s revenue/operational goals. Topics include: 

1. Customer Contact Database Ownership
2. Customer Communications
3. Update & Enrichment
4. Contact  Segmentation
5. Impact on Revenue